Chapul

Designed and developed a full responsive e-commerce website for Chapul, a pioneering cricket protein bar brand focused on sustainability and environmental conservation. The design featured an earthy, organic color palette with rich textures, a prominent hero video section, product showcase with detailed flavor descriptions, and an integrated retail store locator. Key pages included the homepage with educational content sections about insect-based nutrition and sustainability, a blog layout, a shop page with product cards for multiple bar varieties, and a mobile-optimized experience with a streamlined navigation and persistent shopping cart. The design balanced the brand's adventurous spirit with clear calls-to-action to drive conversions across all breakpoints.