Dundee Citrus
E-commerce website for a Florida citrus fruit and gift basket retailer.
Designed and developed a full e-commerce experience for Dundee Citrus, a Florida-based citrus grower and gift basket retailer established in 1924. The design featured a warm, organic aesthetic with natural textures, citrus imagery, and an earth-toned color palette that reflected the brand's agricultural heritage. Key pages included a homepage with featured products and promotional banners, detailed product pages with multiple package options and availability scheduling, and a category listing page with grid view, sorting, and pagination. The interface incorporated essential e-commerce functionality including an add-to-basket flow, related products, seasonal availability indicators, and secure checkout with multiple payment options.
