Heartbreaker Fashion
A vintage-inspired e-commerce website for a retro women's clothing brand.
Designed and developed a full e-commerce experience for Heartbreaker Fashion, a vintage-inspired women's clothing brand specializing in 1950s and 60s retro apparel. The design featured a distinctive pin-up aesthetic with a custom tattoo-style heart logo, soft pink and cream color palette, gingham patterns, and hand-lettered typography that perfectly captured the brand's rockabilly personality. Key pages included a welcoming homepage with featured products and seasonal collections, a category browsing page with left-side navigation and model photography, and detailed product pages with size selection and related product recommendations. The shopping cart, wishlist functionality, and wholesale catalog access were thoughtfully integrated to serve both retail and wholesale customers.
