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Murphys Bar And Grill
Brand identity and collateral design for an Irish-themed bar and grill in Salt Lake City.
Food & Beverage
Developed a comprehensive brand identity for Murphy's Bar & Grill, an established Irish pub in Salt Lake City, Utah. The design featured a vintage-inspired logo with banner elements and shield shape, presented in both full-color and line art variations for versatile application. A distinctive green tartan plaid pattern was created as a signature brand element, carried across marketing collateral including business cards and promotional materials. The warm color palette of deep greens, burgundy, and cream tones reinforced the authentic Irish pub atmosphere while the textured, handcrafted aesthetic reflected the establishment's heritage since 1980.



