Tucker

Designed a complete e-commerce experience for Tucker Blair, a premium needlepoint accessories brand specializing in belts, wallets, and custom goods. The design featured a clean, sophisticated aesthetic with a muted color palette of whites, greens, and earth tones that reflected the brand's preppy, coastal lifestyle identity. Key pages included a lifestyle-driven homepage with hero imagery, product category listings with a clean grid layout, detailed product pages with size selection and customer reviews, and a streamlined login/registration flow. The overall user experience emphasized elegant typography, generous whitespace, and intuitive navigation to complement the brand's classically casual positioning.